State of Search blog has published an infographic illustrating a top level overview of the history of marketing. For anyone who wants to refresh their knowledge it can be found here. PPC got only a short mention:
However, if you scroll down the infographic and reach the year 2012 you’ll find some interesting forecasts on mobile.
For anyone interested in mobile, PPC Hero offers three easy steps for optimising mobile campaigns:
- Segment Your Mobile and Desktop Traffic
- Understand the Intent of Mobile Searchers
- Optimizing Mobile Landing Pages